User experience and user interface design
A holistic design approach based on the design thinking process for a product that is user-centered, easy, useful and sustainable.
User-centered design focuses on designing our everyday products, whatever they may be, by considering the needs and behaviors of end users. This is in contrast to techno-centric approaches or overly business-oriented visions, which often result in issues with user adoption.
A study conducted by Youand*, shows that 68% of users leave a website because of a bad user experience, and that 44% of online shoppers will share a bad experience with friends.
Your concerns
- With the emergence of numerous competitive services, it is crucial today to maintain an edge by offering a product (or service) that is accessible, efficient, and aligned with the needs of end users
- Optimizing the purchase funnel to increase the number of purchases
- The IT department can and should accelerate innovation within the company. Prioritizing the user experience (UX) of business applications enables IT departments to play this role. Indeed, the UX approach promotes innovative projects by enhancing the working environment of employees.
Our UX UI offering
This framework aims to continuously improve the design of the user interface. Our UX strategy? Engage with users to identify their challenges, capture the goals to achieve for our clients, and co-create the service's web design. Websites, intranets, or mobile applications all need to be designed with the customer experience in mind. Through its UI consulting services, Opéra designs customer-centric applications, aiming to provide a tailored, efficient, transparent, and consistent digital experience.
The UI layer enables our clients to enhance functional readability and, beyond that, to give an identity to functions, making the application's publisher recognizable at a glance.
Design is the first step towards materializing your project. Our design offering helps you find solutions aligned with your expectations, resources, and goals.
The design phase of your project
In discovering your project, we emphasize understanding your vision and related objectives. We follow your ideas and needs to establish a concrete framework for the development of your project.
Our services include framing workshops, the development of a specifications document, the creation of mockups, and the realization of interactive prototypes. The goal is to create maximum value through short iterations, laying solid foundations for your project.
Objectives of design and conception
Our design offering helps you move from idea to a reliable, tested, and validated solution that you can implement.
- Co-create the solution: Imagine together a design solution that meets your objective and is realistic in terms of budget and time.
- Realize your project: Prototype your ideas quickly and tangibly.
- Test desirability: Ensure the interest and understanding of end users towards your project.
- Verify feasibility: Ensure the technical feasibility of your project.
One of the first major steps is to move from your ideas to an initial interactive prototype through a phase of analysis, design, and conception. This can allow you to:
- Validate your target market and your products.
- Pitch your application to convince investors.
- Craft a pitch to convince investors.
- Accurately assess upcoming costs and future developments.
- Align stakeholders with a concrete initial version.
- Create better specifications for developers or for a request for proposal document.
- Launch a call for tender for development.
Design services
From graphic design to user testing, we can support you through the complexity of the design process.
Here are the services we offer:
- Participatory workshops
- User research
- User Experience (UX) Design
- Human-Computer Interaction (HCI) Ergonomics
- User Interface (UI) Design
- Interactive prototyping
- User testing
- Style guide and specifications
- Iconography and illustration
- Animation and interaction design
Workshops
Participatory workshops enable the creation of significant value for the project in just a few hours, structuring ideas and aligning the vision of all stakeholders.
Deliverables
Every project is unique, which is why the types of design deliverables can take various forms. Here are some examples of typical deliverables that may be part of a design project undertaken in collaboration with Opéra.
- Personas: Personas are a graphical summary of your target audience that helps better understand the needs, frustrations, and contexts of your end users.
- Site Map: The site map or flow map visualizes the journey your users will take through digital interfaces.
- Wireframes: The wireframe is the detailed blueprint of your website. Like the blueprint of your future house, it defines where each element is placed.
- Graphical Mockups: Graphical mockups present the interface of your digital solution with the final colors and style.
- Prototypes: An interactive prototype is an initial version of your design that will be used to test it with users.
- Style Guide: It's a document that contains all the references regarding the visual identity of your brand (colors, imagery, typography, etc.).
- User Testing and Reports: User testing allows verifying the effectiveness and understanding of your digital solution by users. These results are then compiled into a visual and strategic report.
Why choose Opéra?
Opéra is an IT consulting company that comprises talents in both the engineering and design worlds.
This duality ensures that our designers are grounded in technical realities and offer you realistic solutions.